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Knowing the "why" of your company is a key foundational step to owning a successful wedding planning business. Your "why" helps you stay focused, have clarity on your vision, and is also directly connected to how you sell your services and your marketing and advertising. Defining your "why" impacts how you communicate your differentiating value proposition to your clients and also the core values of your company. This course will help you attract your clients because you understand what your company does.