Recently I was talking to one of the wedding planners I mentor and she had questions about why her consultations were not yielding any results. I went on to have her talk to me about the process of her consultation so I could help identify if she was missing anything. 

I soon found out she was doing things well; responding quickly via email, transitioning to a call, and having a call that lasted about 45 minutes but yet something was missing. So I decided to do what I call a " demo consultation.' During the call, I had her pretend to be a client while I was the planner and she took her role seriously. She asked me some difficult questions she knew she was uncomfortable answering when clients asked.

After our demo session, she realized the missing link was her consultations wasn't impactful and she was not leaving a lasting impression to make them want to hire her. Following the steps is one thing but having a consultation where you connect...

After the last few weeks of constant snow and as February comes to an end soon I am reminded that warmer days are ahead and that means the wedding season will begin soon. I am excited for all the beautiful things to come out of 2021 weddings and I hope you are too. 

Here are a few tips to remember as the wedding season begins:

1. FOCUS: It is important to focus on finishing up your planning details early. 2021 weddings will not be typical because of the pandemic so it is important you get things done early and don't work with regular timelines as you would have before the pandemic. Your couples have enough to worry about with the changes of the covid restrictions so do your part to get the planning deadlines done ahead of time so they have less to worry about. 

2. OVER COMMUNICATE: This is a time where your couples need your full attention and their guests also have a lot of questions; so make sure you communicate with them often. A week should not go by without...

 It sometimes feels strange that I have to stop and clarify this, but I think it is always necessary to do this often because we forget. When I started my company RAE Affairs, I did not always recognize it for what it was, a business. I never truly saw it as a job, but wedding planning is a whole profession.

Being a wedding planner is not a hobby and until you stop seeing it as a hobby you will not see the results you desire. Sometimes it is the little things, the smallest details that make the biggest difference. I say this often, but a wedding day is one of the most important days of a person’s life, no one wants a wedding planner who does not take it seriously.

Now I know you might be thinking, Shile I still need to keep my full-time job. I do not disagree; this is not a post to encourage you to quit your job. Instead, it is a post challenging you to put the same level of energy into your job as a wedding planner. You need to set goals for your business,...

Hi planners, back in September I charged everyone to start working on the plans for 2021 for their businesses. If you will like to see that blog post click here 

Here is a quick snippet:

"This September I want you to write out the plans for your business for 2021. Think about what dreams and desires and goals you want for your business.

-What type of weddings do you want to do in 2021?

-What type of clients will you like to serve in 2021?

The question is what can you do now in the last months of this year to help set you up in the right position to achieve that goal by January 2021?" 

You should read the full blog post, I share some reflections from Forbes about 11 ways you can prepare. 

For today's post starting off the week and as the year comes to an end I want to make sure you did not read the post but you actually put it to work. I want to also push you a little further and ask that you break up the year into quarters. There are 4 quarters in the year...

Happy Thanksgiving planners, I told you it is engagement season and I have already started to see people sharing engagement videos this week. For you as a wedding planner, this is great news because this means more bride and grooms need your services. 

But the magic question is......how are they going to hire you if they cannot find you? 

This is why I am offering you 10% off the Marketing and Advertising Module of the RAE Method which consists of 3 amazing courses that are focused on how you can position yourself to be found this season. This offer ends at midnight today; take advantage of the sale now before it's too late. Use code: RAEGIVING

• Social Media for Your Wedding Business
• Advertising Beyond Social Media
• Creating a Winning Website for Your Wedding Business.

SIGN UP HERE FOR THE COURSE BUNDLE SALE NOW TO START ATTRACTING NEW CLIENTS